4030C Installation Speaker

Located on the bustling boulevard of the Avenida de República in the Saldanha district of the Portuguese capital, Mercantina Bistro 37 is the third Mercantina restaurant to open in Lisbon. The elegant building was formerly home to Café Cubana, the favourite watering hole of a coterie of Portugal’s most famous surrealist artists. Seven decades later, the interior with its striking murals and rich colours designed by architect Tiago Silva Dias, offers echoes of the building’s surrealist past. Leading Portuguese distribution and AV integration specialists, Garrett Audiovisuais, designed and installed a sophisticated zoned audio and control system across all areas of the bar and restaurant, based on Genelec 4000 Series installation loudspeakers.

According to Garrett’s Alain Pierre who managed the project, Mercantina’s owners were frequent clients at JNcQUOI – a prestigious Lisbon restaurant already equipped by Garrett using Genelec loudspeakers – and were very impressed with the audio system. “We were approached by José Bartolomé Duarte, one of the founding partners of the Mercantina brand, who asked if we could deliver a similar experience to JNcQUOI in their own new, high class Italian restaurant,” explains Pierre. “We responded to the tender with a Genelec solution which convinced the client to award us the AV contract.”

The brief was to create a multi-room, zoned solution to deliver high quality ambient sound throughout the various spaces of the restaurant, as well as the glamourous cocktail bar. The owners also wanted the possibility to create more of a ‘club’ atmosphere when required, either for Friday and Saturday nights or private parties.

The 4030s sound amazing at low levels and great when you turn it up for more of a party atmosphere.

Four zones were designated in all: firstly, the bar which is served by four powerful 4030 loudspeakers supplemented by a 7050 subwoofer. Garrett also supplied a pair of stereo audio inputs that could be fed from the DJ booth. “The 4030s sound amazing at low levels for the daytime and early evening crowd, but they are powerful enough and have sufficient low end that they sound great when you turn it up for more of a party atmosphere,” says Pierre. “When you add the sub into the mix, the whole place starts jumping!”

Garrett opted for six compact 4020 loudspeakers in the main dining area, plus a further 7050 sub for low-end extension when handling DJ performances or other sources. Single 4020 speakers have also been supplied for both Mercantina’s semi-private dining area and the private VIP room. A Xilica Neutrino A0816 audio matrix was deployed to define the zones, and level is controlled from a Xilica 7-SM touchscreen. All the other parameters have been pre-defined and locked out to ensure that neither the matrix nor the speaker system will ever be overloaded or overdriven.

“Our biggest issue was dealing with the challenging acoustics, as the restaurant occupies a beautiful old building with high ceilings – it looks good, but it’s quite hard to make it sound good!” recalls Pierre. “Ceiling height was definitely an issue, especially in the semi-private area, so we made some EQ adjustments within the audio matrix to correct the acoustic defects in the room. Combined with the room compensation controls situated on the rear panel of each loudspeaker, and of course the exceptional sound quality inherent in all Genelec loudspeakers, we have achieved excellent results.”

We have a reliable audio system that complements the aesthetics of the space.

Mercantina founding partner, José Bartolomé Duarte, confirms that the results are indeed all that he’d hoped for. “We loved what Garrett had achieved at JNcQUOI. The whole installation just oozes quality – both aesthetically and from an audio perspective. I wanted the same thing for our new Mercantina restaurant which is aimed at a similar clientele, and I’m pleased to say that Garrett has done a great job. We have a reliable audio system that complements the aesthetics of the space, sounds excellent, and is flexible and easy to use. The results are exactly what we’d hoped for.”

Nordic Choice turned to leading Swedish integrator, Informationsteknik, to design, supply and install the AV systems throughout the hotel. With offices in Stockholm and Malmö, Informationsteknik is one of Sweden’s leading suppliers of customised solutions of audio, lighting, and video technology for meeting and conference spaces. Informationsteknik had no hesitation in specifying Genelec throughout to meet the hotel’s exacting quality and aesthetic requirements.

The conference rooms are all named after the various spices that are sold at the famous Möllevångstorget market nearby. As a result, each room benefits from its own rich colour scheme according to the spice after which it is named. Cocoa, saffron and cinnamon are just some of the names that have inspired the décor.

“We deliberately chose to invest a little extra in technology in our meeting rooms as we wanted the best possible experience for our guests”

Gustav Rue from Informationsteknik’s installation sales department explains that of all the requirements specified in the brief, the need to match the technology with the décor was perhaps the most challenging. “When we were asked to find a comprehensive solution of very high quality, it emerged relatively early on that a decisive factor would be how the technology could be colour-matched to match the interior,” notes Rue. “Genelec proved to be the perfect solution, both in terms of quality and aesthetics.”

“We selected a variety of models from the 4000 Series of installation speakers depending on the size of the room,” he continues. “As far as quality is concerned, their clarity and vocal intelligibility is second to none. They are also incredibly reliable, which is important for a busy hotel conference environment. However, what really made the difference for this project was the fact that we could custom paint the speakers in absolutely any shade to precisely match the colour palette of each space. As you move from room to room, the feeling is completely seamless.”

Hotel manager Burim Sumiq is thrilled with the results. “We deliberately chose to invest a little extra in technology in our meeting rooms as we wanted the best possible experience for our guests,” he reveals. “We’re right in the centre of Malmö and only 30 minutes from Copenhagen so we’re ideally placed as a business hub.”

“We wanted to focus on sound and speaker experience, but with a special proviso: our conference rooms are really something quite special, each with a unique and carefully designed colour scheme, so it seemed important to us to find a company that could deliver a solution that could match the interior without compromising on sound quality. Our local integration partner, Informationsteknik, recommended Genelec, which I already knew to be a brand that stood for quality and fantastic sound. However, once the speakers were installed and we heard them for the first time, I was literally blown away. The sound was quite simply amazing. Best of all, it didn’t need to be excessively loud, the clarity and intelligibility at low volumes are superb, and that is really important for our guests – they don’t need to hike up the volume in order to have a great sound experience.”

Gustav Rue is delighted to have a happy client. “It’s always satisfying when the customer is happy, and in this instance it’s not just about the technology – which, in any case, is of top quality – it’s about the whole aesthetic experience, and Genelec really came through for us at every level. They are a great partner to work with – always helpful and engaged in our customer’s project, and of course, they make great-sounding loudspeakers!”

Fat Lizard Bar & Restaurant in Espoo, Finland, takes its name from the local Fat Lizard craft brewery who are partners in the business, and enjoys a prime location close to the town’s brand new metro station and Aalto University – a guaranteed source of customers! The restaurant chose to install a high quality Genelec sound system throughout, based on the 4000 Series range of active installation loudspeakers.

According to Fat Lizard’s Tiina Karling, Genelec was an easy choice. “We have worked with integrators ESF Esitystekniikka Oy in the past, and always trusted them as a high quality supplier. When we told them what we were looking for, they recommended Genelec straight away.”

ESF’s Risto Heininen explained that the new restaurant was looking for a high quality, flexible sound system that could feed separate zones across the bar and restaurant, where there is also a dance floor area. There is even a room set aside for private functions. “Technically the system had to sound great and offer individual control over each zone. Aesthetically it needed to be in keeping with the clean, modern look of the new venue,” says Heininen. “Genelec was an obvious choice.”

ESF installed a total of twelve 4030 loudspeakers across the restaurant and private function room, and six of the larger, more powerful 4040s around the bar/dancefloor area.

Karling is thrilled with the results. “We chose Genelec because we trust in Finnish quality and we know from experience that Genelec works,” she affirms. “By having the speakers in evidence rather than hiding them, we’re showing our customers that we have invested in a high quality system. It sounds very good across the whole area – very smooth yet detailed even at low levels, allowing customers to carry on conversations as well as enjoy the music, and of course when we turn it up, the whole place is hopping! We often receive compliments about the music we play – we wouldn’t be getting that sort of feedback unless the whole thing sounded good, so for me, that’s a vote of confidence in the system as a whole.”

“It was a massive project,” confirms Garrett’s sales director, Raúl Fernandes. “We were involved from the very start, which was extremely helpful, but the pressure for everything to be perfect was possibly worse for the second venue than for the first! It’s always the problem when the first job is so successful – the second has to be even better…”

With the capacity to accommodate over 300 people, JNcQUOI Asia is not just about the food. It’s a place where people come to see and to be seen, offering four different spaces for customers to relax and soak up the atmosphere: a large bar with comfortable seating – which also hosts a DJ booth; the main dining room dominated by a huge, golden dragon skeleton suspended from the central glass atrium; a glamourous sushi bar; and a comfortable terrace and interior garden. Garrett supplied an extremely high quality, zoned audio solution throughout with full control.

The first area is the bar, itself separated into three separate zones: the DJ area which utilises a pair of Genelec G Fives offering professional active loudspeaker performance but with flexible XLR and RCA connectivity, and a pair of 5041 in-wall subwoofers behind the DJ booth; the main bar area which is equipped with six 4030 and six of the larger 4040 installation loudspeakers plus three 5041 subwoofers hidden in columns; and finally the toilets – a design haven in themselves! – where Garrett installed four AIC25 in-ceiling speakers.

The challenge for the bar area was to provide sufficient coverage for what is a very open space without sacrificing quality for SPL. The solution also had to be as discreet and as aesthetically pleasing as possible. “We spent a long time getting loudspeaker placement absolutely right for optimum results, and then we fine-tuned the system with the loudspeakers’ own on-board room response controls plus EQ and delay via a matrix. Our service manager, Luis Tavares, did a fantastic job of tuning the system, especially here in this room,” recounts Fernandes who also notes that there is an output to each speaker enabling every speaker to be controlled individually for maximum precision. “When the system was commissioned, we turned the music up pretty loud and I invited the owner to come and stand in the middle of the room with me. We could still carry on a conversation – I told him that this is why we use Genelec!”

“A good live band actually sounds amazing as the system is so well calibrated to the space.”

It’s also possible to have live music in the bar although the system wasn’t initially designed with live music in mind. “The owner changed his mind at the last minute! Fortunately, we had enough inputs and outputs still available to make it possible – we just had to add extra microphones and a digital mixer,” says Fernandes. “A good live band actually sounds amazing as the system is so well calibrated to the space. It also helps that there are lots of nice, absorbent surfaces in the bar area to reduce the amount of reflections.”

“The larger 4040s gave us the extended bass response we required whilst still remaining aesthetically pleasing.”

For the restaurant area, Garrett opted for a total of fourteen 4040s. The biggest issue here was the acoustics, as the outside wall is mostly glass and there is a huge glass atrium overhead that houses the rather magnificent dragon. “As there was no room for subs in the restaurant, the larger 4040s gave us the extended bass response we required whilst still remaining aesthetically pleasing. The most challenging aspect was managing the very reflective environment. Fortunately, Genelec products excel in that respect, and once again we were able to calibrate the system very precisely for optimum results – in other words, intelligible, clean audio at levels where diners can still hold a conversation at normal, comfortable levels.”

The project manager for JNcQUOI Asia was Garrett’s Mário Trigueiros, who also oversaw the original JNcQUOI project, and he was keen to point out how Genelec’s GLM software had helped the Garrett team optimise the loudspeaker system performance for different situations. “GLM is an amazing tool for system calibration,” he says. “We used it to perform all the measurements that were then turned into presets accessible via the control system. We’ve done all of the hard work upfront to ensure that the system is fully optimised for every situation, be it background music, a DJ or a live band.”

Garrett has provided control for all four zones, giving access to level, mute and source selection for the audio system, plus lighting and temperature. There are presets for daytime and night-time ambience settings. Access is via strategically placed wall panels or a mobile phone app.

Garrett also went to the trouble of measuring the sound outside the restaurant to ensure that there was absolutely no issue for the hotel next door, some of whose rooms border directly onto the bar. “We had to ensure that there was no sound leakage whatsoever. Once again, Genelec is an excellent choice in this respect because the loudspeakers are extremely efficient with tightly controlled directivity. Listeners have the impression that the system is loud because intelligibility is high which enables us to keep SPLs down – which is great for the neighbours!”

Fernandes and Trigueiros are proud of what they have achieved at JNcQUOI Asia. “It’s another fantastic showcase for both us and Genelec,” confirms Trigueiros. “Genelec is a very high quality brand, ideally suited to this kind of high-end environment where failure of any kind, or sub-par performance would not be tolerated. Nevertheless, the active system design is a bonus – firstly because it saves on space and makes for a much cleaner installation, and secondly, in the unlikely event that one does go down, it doesn’t compromise the rest of the system. That is very reassuring for the owners, although we’ve never had a failure yet. The owners are thrilled with the results and so are we. You only have to look at the reviews to realise that the concept is a success at every level.”

The Amerikalinjen building located in the most central and vibrant part of Oslo has a rich and colourful history. It was inaugurated in 1919 as the headquarters of the Norwegian America Line, a hugely successful passenger and freight shipping company that opened up the New World for hundreds of thousands of Norwegians.

100 years later the architectural landmark has been reborn as one of Oslo’s premier urban boutique hotels, complete with a comprehensive Genelec sound system supplied by Norwegian pro audio specialists, Benum. Occupying some of Oslo’s most prime real estate, Amerikalinjen - owned by the Nordic Choice Hotels group - has retained all of its authenticity whilst providing today’s travellers with a thoroughly modern experience.

You know that once they are in, the client will have trouble-free service for years.

The remit was clear – Amerikalinjen wanted the best possible sound in all areas of the hotel, to match the rest of the high quality services and fittings. The requirement was for four separate areas: reception; the restaurant; the cocktail bar; and the beautifully luxuriant conservatory at the heart of the hotel. Everything should sound extraordinary.

“Genelec was a completely natural choice for this installation,” declares Ronald Hernes, Benum CEO who oversaw the Amerikalinjen project. “Firstly, the sound quality is second to none. Secondly, they are active speakers which are therefore easier to cable and install, and there is no need for an amp rack room. Finally, you know that once they are in, the client will have trouble-free service for years. There’s no doubt that, for a project of this calibre, Genelec ticks all the boxes.” Nevertheless, he recalls that the mission was not without its challenges:

“From an architectural point of view, the building is beautiful with lofty ceilings and large windows,” says Hernes. “It looks wonderful, but it’s not ideal when it comes to speaker placement. Our main concern was achieving the required coverage with such large volumes of space to cover. In the conservatory, we also had to think about the reflections off the glass roof. Fortunately there’s quite a lot of greenery which helps deaden the room a little.”

We are getting positive feedback on the sound on a weekly basis.

Benum suggested increasing the amount of loudspeakers in each area in order to achieve optimal coverage and sound quality even at low levels, yet still conserving sufficient headroom to be able to turn up the volume when required for a more party-like ambience.

“We opted for eight of the larger 4030Cs in the cocktail bar to make sure they had enough power for the late-night crowd. For reception, the restaurant, and the conservatory ‘garden’ we used lots of 4020Cs. Each area also benefits from a pair of 7040A subwoofers (except reception which only has one) to provide a subtle, but critical boost to the low end without
being too physically imposing. In total we installed thirty-eight 4020Cs, eight 4030Cs and seven 7040A subs. Everything is on a Dante network distributed via an Allen & Heath dLive DM0 MixRack which is broken out into analogue at each zone via a Neutrik interface, and then to the loudspeakers via Sonifex active balanced splitters. Each zone is equipped with an A&H IP1 network controller which gives local operators access to source selection and
volume. Finally, we put an A&H IP6 in reception which provides control over multiple zones.”

Wilhelm Hartwig, Amerikalinjen’s general manager, is delighted with the results. “High quality audio, especially in the common areas, was an early focus,” he explains. “We chose Genelec as a premium Scandinavian brand and we are incredibly happy with the results. We are getting positive feedback on the sound on a weekly basis. I’ve worked at many hotels but I can’t ever remember guests commenting on the sound quality before! That is really quite something.”

Download Case Study PDF.

The New Children’s Hospital (HUS) in Helsinki is one of a kind. Over a million Finns contributed funds to build the new €170M state-ofthe-art facility which welcomed its first patients in late 2018. Focused on demanding, specialised health care for children, the new facility is a case study in patient-centric design that uses art and play – both recognised as key elements for a ‘healing environment’ - combined with the latest digital technology to provide the highest quality medical care in a safe, reassuring environment for the children and their families.

Part of the hospital’s innovative approach included the development of a buildingwide soundscape to create a soothing sonic environment for patients and staff. Genelec is proud to have contributed to this unique endeavour with the provision of nearly 100 loudspeakers, including 39 Genelec 8430A IP SAM™ loudspeakers which serve the soundscape project and were donated outright. Indeed, the soundscape design was recently awarded the Grand Prix in the soundscapes and ambient sound category of the 2019 International Sound Awards (ISA) in Hamburg.

The project was led by paediatrics specialist, Pekka Lahdenne, head of digital and innovations services at HUS who engaged Miikka Peltomaa, an ENT (Ear, Nose & Throat) specialist and keen musician. Dr Peltomaa’s brief was to create the best possible sound experience in one of the world’s most modern children’s hospitals. “My role was kind of CEO of the project,” he says with a smile. “I chose the professionals and collaborators for the venture, for which we had no budget, begged for donations (which was fun and easy) and looked after the project as it developed.

The project steering group consisted of me and Dr Outi Ampuja. Outi is an adjunct professor at the university of Helsinki and a recognised expert in noise analysis and the effects of noise, sound and silence on the human body. Her input was invaluable.”

The idea was to create a soundscape based on the visual theme of each of the hospital’s eight floors, starting in the underground car park. Inspiration was drawn mostly from the natural world as well as the much-loved Finnish Moomin stories; the ocean theme for the underground carpark gives way to the shore at ground level, through valleys, forests and mountains all the way up the stars on level eight. Dr Peltomaa recruited Antti Ikonen, Head of Sound in New Media at Aalto university and ten of his MA students for the mammoth task of developing the content.

“Firstly, the sound is generative, not looping, to avoid stress and ear fatigue,” explains Antti. “All the audio material is hosted in a single computer which generates and renders the soundscapes before feeding them out to each floor and location via the hospital’s IP network. Each soundscape contains ingredients from real sound environments like the ocean, the forest, the jungle, blended with all sorts of other elements that we either created or recorded ourselves or sourced from sound libraries. It was a huge undertaking.”

“The design and planning started before the building even existed,” he continues. “We discussed with the architects, doctors, electrical engineers, IT people, and Genelec how to implement this holistic technological system. The idea was not to fill the building with background music but to create a discreet, lowlevel ambience that is pleasurable and soothing for the kids but won’t disturb nurses or other staff.” A crucial element of the design was speaker placement, which was determined at the very outset of the project and effectively designed into the building to facilitate cabling and infrastructure. The soundscape is delivered via 39 Genelec 8430A IP SAM loudspeakers and ten AIC25 in-ceiling loudspeakers distributed throughout the hospital’s lobbies and corridors from the underground car park all the way up to the top floor. They are specifically not located in proximity to the nurses’ workstations so as not to disturb hospital staff, and neither are they found in patients’ rooms, operating theatres, meeting rooms or any other space that has a specific function.

“The huge advantage of using IP networked loudspeakers is that there’s no need for traditional audio cables when connecting the loudspeakers to the sound source (in this case an Apple Mac Pro computer running the audio engine). Without IP audio, the sound system would have required hundreds of metres of audio cable and would have been vulnerable to many kinds of interference,” explains Antti.

“In an IP audio network, the signal is conveyed as data via the ethernet cables of the computer network. In other words, the sound system is utilising a network which exists anyway. This, of course, is a huge cost saving. And last but not least, there’s no loss in the signal chain and the audio is reproduced perfectly in full quality.”

Jon-Patrik Kuhlefelt, sound technician and digital audio specialist from the Sibelius Academy at Helsinki’s University of the Arts, also played an important role in the technical system design and content planning for the soundscape. “The heart of the system is the Mac Pro running a Max/MSP patch,” he confirms. “A Focusrite REDNET PCIeR audio interface in the Mac Pro feeds Dante streams to a BSS BLU-806DA DSP processor, that is used mainly for muting all the loudspeakers in case of a fire alarm. From there, the outputs are fed to the Genelec 8430A IP SAM loudspeakers via AES67. Finally, we have a Focusrite REDNET AM2 feeding the AIC25s.”

“All system tuning and individual loudspeaker configuration is done directly in the Max patch rather than in the loudspeakers themselves, for the simple reason that if ever we need to exchange a loudspeaker for any reason, all we have to do is swap it out, configure the IP address and select the correct input stream – the new loudspeaker is automatically configured as the old one was, so there is much less risk of altering the sonics of the system by accident. Finally, since the Mac Pro is connected to the hospital’s existing IT infrastructure, we can easily control the system from anywhere in the hospital via VNC (remote desktop) using the hospital’s Wi-Fi. That’s a big help when working with a large distributed system like this.”

Another point worth mentioning is that because all of the Genelec speakers are active, there is no need to worry about finding room for amplifier racks. “There are nearly 100 Genelec loudspeakers throughout the building in total – in addition to those used for the soundscape project, there are over fifty 4000 Series loudspeakers (mainly the compact 4020Cs) found in meeting rooms and conference areas throughout the hospital – that would have been a lot of amplifiers to house!” says Miikka Peltomaa.

The final word goes to Antti Ikonen: “Genelec was an ideal partner for such an ambitious and challenging project as the New Children’s Hospital soundscape. In addition to providing the loudspeakers, Genelec helped the sound design team to resolve the technical issues which were inevitable in such pioneering work. We’re all very proud of what we’ve achieved here and hope it will be the blueprint for many projects to come.”

The Mida Performance Store in Changsha, the capital city of China’s Hunan province, is a new concept that offers a high-spec live performance venue, bar and social media experience for music lovers. It provides an open stage for anyone wanting to give free rein to their singing talents in front of an appreciative audience of their peers. The entire performance space is equipped with Genelec loudspeakers for a high quality audio experience for both performers and audience members alike.

The performance area is a specially built stage named ‘Minishow’. The rest of the store is comprised of the audience area and the bar. Unlike a traditional live performance venue, the performers on stage are not professionals. Anyone is free to scan the codes on the screen, choose their songs and perform them on stage when their turn comes in a truly professional environment with pristine audio quality from Genelec. The concept has proved hugely popular with customer flow reaching 120,000 in the first month of opening followed by 200,000 in the second month. On the Store Member’s Day, performance waiting time exceeded three hours!

Much of the popularity is attributed to the superlative quality of the Genelec audio experience that forms an integral part of the concept. From the outset the brief was to deliver the best possible sound, both for the audience and the performers. To this end, the Mida team had no hesitation in choosing a Genelec solution throughout the store.

“Genelec is widely known throughout the professional audio industry,” remarked Mr Zhang Hongxu, head of market operations at Mida Performance Store. “A great many albums are recorded and mixed using Genelec. There are vast numbers of people that secretly harbour the soul of a singer but it’s difficult for ordinary consumers to experience a professional environment and facilities. Some people regard high reverberation levels as ‘good sound’, which is far from the truth. What we want to do is to bring a truly professional experience to ordinary people, to allow all music lovers to enjoy a high end performance.”

The store covers an area of about 50 square meters including the stage, audience area and the bar. After careful consideration of the layout, traffic flow, and the crosstalk from other areas in the store, the engineers from Mida and Genelec China selected a pair of Genelec 1032Cs as the main loudspeakers flown either side of the stage, supplemented by five 4030Cs to provide extended coverage across the rest of the audience and bar area, plus a further four 4030Cs for stage foldback.

"It’s a totally new experience – all the subtleties and detail of each vocal performance are revealed."

The goal was to achieve smooth, even coverage across the designated audience area, with clear, detailed audio at optimum SPLs, thus avoiding the typical reaction to low quality audio with poor intelligibility which is simply to turn up the volume. “Almost everyone has experienced karaoke with poor sound quality, even if they are unable to pinpoint why the sound is bad,” says Mr Zhang Hongxu. “Here, whether the customer is performing on stage or is part of the audience, there is none of the harshness in the high frequencies that is unpleasant to the ear or the booming in the low end that destroys the detail; unfortunately these are common issues in many live venues and karaoke bars (KTVs). On the contrary, Genelec loudspeakers are renowned for their transparent reproduction of the original sound source. Anyone that cares about singing cares about their own vocals and singing technique – if they are performing in a KTV with low quality audio, they can’t hear the detail in the vocal or distinguish between different techniques. However, at the Mida Performance Store, it’s a totally new experience – all the subtleties and detail of each vocal performance are revealed, to the great delight of both the performers and the audience.”

"It has a high quality sound system that allows people to feel the magic of music at a far more profound level."

Yu Huangliang, the Hunan area champion of the reality TV show, Sing China, has become a frequent visitor to Mida Performance. “I have experienced a variety of different performance venues, but once I sang on Mida’s stage, I refused to go anywhere else,” she said. “If you want to enjoy yourself to the full whilst singing, it has to be at Mida. Not only does it have a particularly good audience atmosphere, but more importantly, it has a high quality sound system that allows people to feel the magic of music at a far more profound level.”

In order to overcome the common challenges of live venues such as uncomfortably high SPLs, lack of detail, uneven frequency response and coverage, and to achieve the goal of “singing and enjoying the stage”, the Mida and Genelec China engineering teams put a lot of thought into the position and calibration of the whole loudspeaker system.

In order to fly the main 1032C loudspeakers in the limited space above the stage, they had to be placed horizontally. Once installed, engineers used Genelec GLM software for automatic measurement and calibration in the first instance and then fine-tuned the results manually according to feedback from the singers. The 4030Cs that provide the rest of the coverage of the audience area were calibrated in order to provide an SPL variation of no more than 2dB across the whole of the listening zone, delivering the same high quality audio experience to everyone in the audience, regardless of their distance from the stage.

Mr Zhang Hongxu is thrilled with the results: “Our goal from the outset was to allow ordinary people to enjoy the same experience as professional singers, and let the audience enjoy professional quality sound. We’ve achieved all of this thanks to Genelec, and the popularity of the venue since the store opened proves that the public agrees with us."

A powerful blend of Genelec products delivers exemplary audio performance at leading martial arts gym in Sweden.

The SPR Athlete Factory is a premium gym in the heart of the Swedish capital of Stockholm, specialising in functional physical performance training, or body mechanics, and high-level martial arts. Founder, Waldo Zapata, was keen to create the best possible environment for his athletes, both during their training sessions as well as before and after, and this included a state-of-the-art sound system based on Genelec’s 4000 Series installation loudspeakers installed by systems integrators, MA Ljud & Bildmontage - who had already installed a Genelec system into Zapata’s first gym in Södermalm.

“As with the first venue, our primary objective was to ensure a consistently good audio performance throughout the building,” says Morgan Askeholt, owner and founder of MA Ljud & Bildmontage. “One of the main reasons for selecting Genelec initially was the impeccable sound quality, and the fact that you know that they will continue to deliver that quality for many years to come. I particularly appreciate the Directivity Control Waveguide technology which enabled us to deliver a flat frequency response for excellent sound both on- and off-axis. This was important for the Södermalm installation which, as a retro-fit, meant that the positioning of some of the speakers was not perhaps as we would’ve liked. However, for the City venue, we were able to integrate the audio design into the build, which means our results were better still.”

“The best sound is what you feel and experience without it being an intrusion or a distraction.”
Nevertheless, the acoustic environment in any gymnasium is a challenging one, and the new city centre SPR Athlete Factory was no exception with a large amount of hard, reflective surfaces, including stone. “My goal was to fill the respective sound zones with the right number of speakers to ensure that the system can be heard everywhere, even at low levels, despite the challenging environment,” explains Askeholt. “The best sound is what you feel and experience without it being an intrusion or a distraction.”

A total of nine zones have been set up on the premises, facilitated via Sonos CONNECT players. Mono summing adapters were used with every Sonos player in order to provide a mono signal to all the Genelec speakers. As the Sonos units don’t have a designated subwoofer output, Askeholt used the bass management feature of Genelec’s 7040A subwoofer to resolve the issue. The result is that music can be easily streamed and played in different zones through the entire Genelec speaker setup, providing outstanding audio clarity and precision.

In the larger areas such as the gym and the MMA (Mixed Martial Arts) combat area, Askeholt opted for Genelec’s powerful 4040A active loudspeakers, and thanks to their impressive low frequency performance there was no need to install additional subwoofers - saving space and ensuring a more streamlined setup. The 4040A’s phoenix-type connectors made installation straightforward, allowing them to be daisy-chained together.

“The fact that they are all active is a big bonus as it simplifies installation and saves space."
A combination of 4030C and the slightly smaller 4020C loudspeakers are used throughout the rest of the facility including the juice/coffee bar, the locker rooms, and reception - which also features a Genelec 7040A subwoofer to reinforce the low end. “The volume in the reception area needs to be at very low levels, so the addition of a subwoofer helps to improve the sound considerably,” explains Askeholt.

“In addition to their excellent sound quality, Genelec’s 4000 Series installation loudspeakers offer a number of other benefits,” he continues. “The fact that they are all active is a big bonus as it simplifies installation and saves space, since we don’t have to find room for an amplifier rack. There is also a very wide choice of mounting accessories making it very easy to adapt the installation to the constraints of the room. The results across both gyms have been excellent, both from an audio point of view, and also the experience of working with Genelec equipment. I shall definitely be specifying Genelec loudspeakers much more for commercial projects in the future.”

Elite Park Avenue hotel is one of Gothenburg’s premier establishments, and also hosts the prestigious ‘At PARK’ restaurant, run by Michelinstarred chef, Stefan Karlsson. Specialist Uppsala-based AV, lighting and multimedia systems integrator, Kreativ Teknik, was commissioned to develop a complete solution including audio and lighting automation for the restaurant and bar, and they had no hesitation in identifying Genelec installation loudspeakers as the ideal solution to At PARK’s requirements.

"We required a high quality system with both detail and headroom that was also aesthetically pleasing."

Kreativ Teknik’s Daniel Landmark explains why Genelec was such a good choice: “Our first priority was sound quality,” he says. “We needed to achieve smooth, even coverage and a balanced soundscape at low volumes that is pleasant to listen to without being aggressive or intrusive. However, the system is running almost 24 hours a day and, during the weekend, also needs to be able to run comfortably at high SPLs for several hours when the DJ is in residence. We required a high quality system with both detail and headroom that was also aesthetically pleasing: so Genelec’s 4000 Series installation speakers fitted the bill perfectly.”

Landmark specified a total of thirty 4030C loudspeakers in order to achieve full coverage of the space. “It wasn’t as straightforward as you might think, actually, but fortunately Genelec has solutions for most things!” he notes with a smile. “The first issue was how to physically mount the speakers, as many of the walls in the dining area are covered with murals from Peter Apelgren, a well-known Swedish artist and comedian. However, Genelec has a vast range of mounting options compatible with the 4000 Series, so it was possible to find a good compromise.”

"The 7350As are perfect when space is limited, yet they deliver absolutely premium performance."

The second issue was how to reinforce the low end in the bar area for the DJ sessions. The 4030Cs were still ideal for the mid & high frequency ranges, but Kreativ Teknik had to be able to extend the low end. “There was simply nowhere we could reasonably install a free-standing subwoofer without it looking out of place, so instead we installed a pair of Genelec 5041A active in-wall subwoofers which are totally discreet and do the job perfectly,” recalls Landmark. “We faced the same problem in the dining area as well, but we got around that by installing a pair of Genelec 7350A smart subwoofers hidden in the base of a couple of sofas! The 7350As are perfect when space is limited, yet they deliver absolutely premium performance. Furthermore, by using them we could benefit from Genelec’s GLM software to handle any crossover or room calibration issues, so it was an excellent solution.”

Landmark confirms that the Genelec solution provided by Kreativ Teknik ticked a large number of boxes for the client. “Firstly, thanks to Genelec’s wide range of loudspeakers and accessories, as integrators we are confident that we can rise to just about any challenge – as we proved with At PARK. We also appreciate that they are active speakers, which makes installation even more straightforward. Secondly, there was a clear directive to work with manufacturers who offer sustainable solutions that will deliver reliable performance for many, many years. Finally, of course – and this is what makes Genelec such a great choice for these sorts of applications – is just the purity of the sound. It will never sound messy or woolly, even when played at relatively high levels. What’s more, we don’t have to spend hours EQing the system or tweaking audio settings because we know that Genelec will perform amazingly straight out of the box. The client is delighted and so are we.”

THE KIT

30 x 4030C
2 x 7350A
2 x 5041A

Ciccio is an affectionate way to say ‘chubby’ in Italian. Symbolising as it does a love for all the good things in life, it seemed the perfect name for Gruppo Italiano’s latest restaurant venture in Stockholm. Ciccio’s is the fourth establishment of the award-winning, family-run restaurant group, and perhaps the most ambitious.

Inspired by New York’s (in)famous Little Italy district, Ciccio’s is designed to be a meeting place that blurs the boundaries between work, eating, drinking and socialising. To help create the right atmosphere, Gruppo Italiano turned to systems integrator, Hages, in Stockholm, who supplied and installed a state-of-the-art Genelec sound system.

Hages specialises in audio design for public spaces, and especially restaurants, which made them a natural choice for Gruppo Italiano. Hages CEO, Thomas Axelsson, explains that they were contacted by the restaurant group in the very early stages of the project and asked to design the audio environment for the new restaurant. “Being involved so early in the construction process was a huge advantage as it enabled us to measure and calibrate the space very accurately and include the speakers in the blueprints. As a result, we knew that once the speakers had been installed, we would achieve the same level of sound distribution throughout the entire space. Regardless of where you find yourself in the restaurant, you will enjoy the same audio experience.”

“It also makes installation so much easier because speaker placement has already been determined, and all of the electrics and wiring have already been catered for, so the final result is really clean,” continues Axelsson. “You know before you even start that there won’t be any unsightly wires trailing and that each speaker will be optimally placed for the best results, both acoustically and aesthetically.”

For this project, Axelsson opted for a total of sixteen Genelec 4030C loudspeakers from Genelec’s installation-specific 4000 Series. “We chose the 4030C because the sound is incredibly precise, and it has great range and power. In fact, the low end is powerful enough that it makes the need for an additional bass speaker almost redundant. We did add bandpass subwoofers in a few places because we had the budget to do it and it just fills out the sound a bit more at the bottom end, but it certainly wouldn’t have been a disaster if we couldn’t have done it. As it is, the subs are fully integrated into the interior and are completely invisible.”

"Genelec has a reputation for superlative sound quality, and the 4000 Series is no exception.”

Axelsson also appreciates the tonal balance of the 4030s. “As well as being precise, the sound is also incredibly natural and transparent. The highs are clear and musical without being aggressive and the mids and lows are present without being overwhelming. Genelec has a reputation for superlative sound quality, and the 4000 Series is no exception.”

However, in a restaurant environment like Ciccio’s where the décor and atmosphere are of prime importance, the loudspeaker choice wasn’t solely about the sound — it had to work visually as well. “Fortunately, the 4030Cs look as good as they sound with their pleasantly rounded form, and they also offer the possibility to customise the colours to blend seamlessly into the environment. We chose to paint the speakers using an oven lacquer so that the speaker colours match the interior perfectly. They look wonderful.”

Hages used a Bose ControlSpace ESP-880 for processing and system control. “We used the ESP-880 to commission the system and provide straightforward system control via a programmable user interface — essentially a wall panel — that we have programmed to be so simple that absolutely anyone can use it, even if it’s their first night on the job. We’ve basically given them on/off and level control, and that’s it! But that’s all they need. The system sounds amazing whether at low levels during dinner when you just want unobtrusive background music, or when you’ve turned it up for the late night/weekend crowd that is wanting to party and dance on the tables. The owners are delighted with the results. Ciccio’s is already turning out to be a very popular nightspot in Stockholm.”

THE KIT

16 x Genelec 4030C

The company has recently transformed an old red brick factory building into their new Miltton House headquarters in Helsinki. High quality audio visual technology naturally plays a key role in the new venue. Systems integration specialists, Digisähkö Oy, who were charged with designing and installing the AV systems, selected Genelec loudspeakers throughout, for a premium audio experience.

Designed as a physical meeting place and an inspiration hub as well as a workplace for Miltton’s talent and its stakeholders, high quality AV systems were a priority from the start. “The investment in Miltton House represents the next phase in Miltton’s growth story,” explains Camilla Linniemi, Partner & Director at Miltton Group. “The ways of working are under constant change and the best ideas happen when people connect in a meaningful way.” To that end, in the early stages of the project, Miltton engaged top acoustic consultants and AV designers, Akukon Oy, to come up with an initial design, which was then developed and refined by Digisähkö as the project progressed.

They are extremely aesthetic, so they blend well into every environment, and so very easy to install.

“Akukon had specified that the speakers should be ‘separate, high quality active loudspeakers,’ so as far as we were concerned, Genelec was the obvious choice,” relates Digisähkö CEO, Jani Hirvonen. “The brand is synonymous with quality and matched all of Miltton’s criteria concerning sustainability. It was a very easy decision.”

Digisähkö installed a total of 50 loudspeakers from Genelec’s 4000 Series installation range throughout the building. 42 compact 4020 speakers equip Miltton’s wide variety of meeting and conference rooms. Two of the more powerful 4030s grace the company’s airy entrance lobby whilst a pair of the heavy-hitting 4040s are reserved for the demo room. “The 4000 Series loudspeakers make life very easy for us as an integrator,” confirms Hirvonen. “They are extremely aesthetic, so they blend well into every environment; they are active loudspeakers, and so very easy to install; there is a good range of mounting accessories; and of course, they sound fantastic with incredible clarity and detail, even at low levels.”

We asked for a design that would combine flawless audio quality with sufficient power and coverage.

However, there was one area where Miltton had very specific – and high-level – requirements, and that was for their 350m2 event space in the heart of the building, known as Tori. Designed for events of up to 500 people, the space is easily adaptable for the style of the occasion – from cocktail parties to seminars – with seating for up to 300 people. The audio system needed to be similarly versatile with the ability to cater for everything from a DJ or live band to seminar material.

“The requirement was clearly for a high output, high fidelity sound system with connections for a DJ mixer, which is a very different animal from a conference room system,” notes Hirvonen. “We asked Henri Ulmanen at Genelec to come up with a design that would combine flawless audio quality with sufficient power and coverage to fill the space with no hot spots or dead zones.”

Ulmanen decided on a main system of two S360 smart active loudspeakers supported by two powerful 7380 subwoofers for low end reinforcement, supplemented by four 4040 loudspeakers (two per side) as delays/sidefills. “I decided on the S360s because of their excellent, neutral reproduction and a long-throw capability that delivers reference-quality accuracy at listening distances of over 10 metres,” explains Ulmanen. “Combined with the 7380 subs they are an excellent solution for any environment looking for premium quality, high SPL vocal and music reproduction in a compact form factor.

“Another important element was the fact that, as a smart active loudspeaker, we can use our GLM software to configure and optimise the S360s to compensate for any detrimental room influences,” he continues. “The Tori event space has a pretty industrial feel with concrete floors and lots of floor-to-ceiling windows, so this was very helpful in ironing out anomalies, especially when the room is being used at full capacity.”

All of the AV systems and the Helvar Dali lighting throughout the building are controlled by the Control4 automation system, via individual touch screens in each of the meeting rooms and the Tori event space for easy operation. Digisähkö implemented the integration between the systems as well as the installation of all of the AV technology.

“We’re very proud of this installation and Miltton are thrilled with the results,” said Hirvonen. “They wanted a modern, high quality, sustainable AV solution that is versatile, easy to operate, and reflects their values as a company. Genelec ticked all the boxes and integrates perfectly into the total solution. It’s a great success all round.”